'Apply elsewhere' is a bold statement for any graduate recruitment campaign, however with Pinsent Masons being a top 15 law firm, they were looking for a different kind of thinker.
A straight-talking piece of communication was required that would stand out in a saturated market. This A3 brochure, printed
on newspaper-type stock, houses full-page trainee profiles with large format photography, including QR codes that navigate smart phones directly to further profiles online.
Additional double-page spread statements challenge the readers possible preconceptions on issues such as job location and the traditional training contract.
Throughout is a drive to a tailored graduate website which contains over 50 short video clips of employees of all levels talking to camera, on topics from 'what makes Pinsent Masons unique' to 'how important is a degree.' With these bite-sized clips it allows for quick access to topics graduates may wish to find out about.